If you've tried to address some of your challenges with point solutions and you're not getting the improvements needed, sometimes a major overhaul is in order.

After two acquisitions, our client was experiencing rapid growth, but was faltering on several fronts. They were operating much like the small startup they were a few years earlier, which resulted in individuals wearing many hats with overlaps and confusion abound. BTB helped to identify the underlying challenges, and provided practical solutions to align with a new operating model. This made the journey easier to understand for the organization, and more manageable for the team implementing the changes. With the support of leadership, a new organization design, governance model and defined roles and responsibilities were implemented to support the overall strategy of the business unit.

How do you provide the best service possible to your customer when you don't know them?

Our client had collected copious amounts of customer data over the years from many different sources, but it wasn't organized in a logical way. The data was so fragmented that not only did their marketing team have difficulty knowing about their customers interests and needs or what messages they should be sending, in many cases they didn't even know who they were talking to. BTB Consulting led a program that consolidated and cleansed the data for suitable use in marketing campaigns. We worked with vendors from across the country, and around the world to build a new marketing platform.